Smart helmet began in the industry, fire protection, mine etc. There is strong demand for personnel safety and positioning, as June 1, 2020, the Ministry of Public Security bureau carried out in the country “a helmet in” security guard, motorcycles, electric vehicle driver passenger right use of helmets in accordance with the relevant provisions, is an important barrier to protect the safety of passengers, according to the statistics, About 80% of the deaths of drivers and passengers of motorcycles and electric bicycles are caused by craniocerebral injury. Proper wearing of safety helmets and standard use of safety belts can reduce the risk of death in traffic accidents by 60% to 70%. Smart helmets begin to “run”.
Distribution services, sharing industries have entered
The most notable case was when Meituan and Ele. Me launched smart helmets for delivery workers. In April, Meituan announced that it would launch 100,000 smart helmets in Beijing, Suzhou, Haikou and other cities on a trial basis. Ele. Me also piloted smart helmets in Shanghai at the end of last year. The competition between the two major food delivery platforms has expanded the application of smart helmets from industrial industries to delivery services. Smart helmets are expected to cover 200,000 riders this year. No more poking at your phone while riding.
Sf Express, a leader in the express delivery industry, also launched a new smart helmet in December to improve the efficiency of SF Express riders in the same city and reduce the cost of a single ticket through external devices.
In addition to distribution teams, sharing teams such as Hallo Travel, Meituan, and Xibaoda have launched smart helmets for shared e-bikes. Smart helmets detect whether the helmet is worn on the user’s head by means of distance monitoring. When the user puts on the helmet, the vehicle will automatically be powered. If the user removes the helmet, the vehicle will automatically power down and gradually slow down.
Humble helmet, tens of billions of IoT market
“Not no market, but have not found the eyes of the market”, under the big environment is not very friendly, a lot of people complain that the market is bad, business is difficult to do, but these are objective factors, subjective real is not found in the market, often a lot of market lies on the product or service an unassuming, smart helmet is so so, We can predict its market value based on several sets of data.
· Industrial, fire and other specific scenarios
With the development of 5G and VR/AR technology, smart helmets are endowed with more capabilities on the basis of safety, which also brings applications in industrial, mine and other scenarios. The future market space is huge. In addition, in the firefighting scene, the market scale of firefighting helmet has reached 3.885 billion in 2019. According to the annual growth rate of 14.9%, the market will exceed 6 billion in 2022, and the smart helmet is expected to fully penetrate this market.
· Distribution and sharing scenarios
According to data from the China Research Institute of Industry Research, the number of accelerated delivery operators in China has exceeded 10 million. Under the industry head entrance, intelligent helmets are expected to reach one person and one helmet. According to the lowest price of 100 yuan per intelligent helmet in the online market, the market scale of distribution and sharing scenarios will reach 1 billion yuan.
· Cycling sports and other consumer level scenes
According to the data of the China Cycling Association, there are more than 10 million people who are engaged in cycling in China. For these people who are engaged in this fashionable sport, as one of the necessary equipment, they will choose the helmet if there is a suitable smart helmet. According to the online market price of 300 yuan on average, The market value of smart helmets for single-riding sports could reach 3 billion yuan.
Of course, there are other application scenarios of smart helmets, which will be elaborated in detail. Just from the above scenarios, it is not far-fetched that the intelligence of the humble helmet will bring tens of billions of IoT market.
What can a smart helmet do?
There is a good market expectation, or good intelligent functions and experience to support the market, which requires practical IoT technology to achieve. At present, the main functions of smart helmets on the market and the IoT technologies involved are summarized as follows:
· Voice control:
All functions can be controlled by voice, such as turning on music, light sensing, temperature adjustment and so on.
· Photo and video:
A panoramic camera is installed on the front of the headset, which enables panoramic photography, VR HD live streaming and uploading to social media. Support one-button shooting, one-button recording, automatic saving and uploading.
· Beidou /GPS/UWB positioning:
Built-in Beidou /GPS/UWB positioning module, supporting real-time positioning; In addition, 4G, 5G or WIFI communication modules are configured to achieve efficient data transmission.
· Lighting:
Front lighting LED lights and rear LED taillights ensure the safety of night travel.
· Bluetooth function:
Built-in Bluetooth chip, can connect mobile phone Bluetooth play music, one-click order, etc., to achieve more Bluetooth wireless transmission functions.
· Voice intercom:
The built-in microphone enables efficient two-way voice calls in noisy environments.
…
Of course, there may be more functions and IoT technologies applied to smart helmets at different prices or in different scenarios, which can be standardized or customized. This is also the value of smart helmets based on safety in scenarios.
The rise of an industry or the explosion of a product is inseparable from demand, development in policy, and experience. The environment may not be changed by a certain enterprise or even a certain industry, but we can learn and copy the eyes of the market. As a member of the IoT industry, It is expected that iot companies will have a pair of eyes to tap the seemingly insignificant market, and let more like smart helmets, smart energy storage, smart pet hardware and so on run, so that iot can be more cash, not just in the forecast.
Post time: Sep-29-2022